A skill I’ve consistently strived for in the workplace and now as a business owner is efficiency. Doing the most work possible, in the shortest amount of time. We all like to enjoy our free time, but not to the detriment of our success. Within that efficiency concept is the idea of time management. I recently took a look at my work day to see if I could make any improvements to my workflow. One thing I was not contributing enough time to was reading. Reading books about entrepreneurship, marketing strategy, or reading books to potentially record the audiobook version for a job. So, what should I take time away from to increase opportunity to read? Email marketing, cold-calling, coaching sessions? Didn’t have to…

Instead, I used the opportunity of picking my kids up from school. Every day I can sit in the car line for nearly 30 minutes waiting to get them. I was using that time to listen to music or catch up on social media antics, but for the last few weeks, I’ve spent that time reading. In that small change, I immediately added 2.5-3 hours a week dedicating time to read to better my business that I didn’t see before. That doesn’t sound like a lot, but it’s a start. Depending on the size of the book, I could finish a book every 2 weeks.

Admittedly, reading has never been my favorite past-time, but I’m finding renewed interest in putting in the effort.