Interesting read on B2B marketing. Based on Deloitte’s latest business chemistry outline, I’d say I classify myself as a Guardian. I’ve also been advised to market as if I’m talking to an Integrator.
As a freelancer, solopreneur, young whippersnapper who’s trying to grow their business and is constantly trying to create a conversation with someone they may never meet in person, I’ve attached two emotions to my “strategy” to communicate… scared and sympathetic.
I’m scared to reach out too often (or to use the ‘F’ word — followup) because I don’t want to be someone you think is annoying and choose never to talk to… and therefore never earn your business.
I’m sympathetic because I don’t want to receive 20 emails a week either from the same company offering a sale on this, or just simply reminding you I’m there.
So, what’s the right number of times to reach out before I give up?
Based on what I’ve read, here’s what I can say… this won’t be the last you hear from me. My career is too important to me to give up.
I also promise to use great care in considering how often I reach out.
I will be professional in each attempt.
And finally, I look forward to getting to know you.