I’ve mentioned in my podcast and social media that I’m an audiobook director for Twin Flames Studios. This week, an amazing author Joanne Sweeney released the 2nd edition of The Public Sector Marketing Pro, which included an audiobook. She hosted a live book launch and allowed me on as a guest, along with Jesse Finkelstein, who is her publisher from Page Two Books. Check out the YouTube clip for a brief introduction into the actual audiobook recording process. You can also hear me in the book, as I personally recorded the Foreword and About the Author sections.

Here is a brief description of her book:

Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties ,and NGOs on how to successfully reach and engage with the public in the digital age. With over 20 years of experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to:

• Transform outdated communications strategy into agile digital plans.
• Respond to the public in real time on social media—even if you’re understaffed.
• Effectively respond to crises online.
• Leverage digital communications to meet your organization’s larger objectives.
• Understand and adapt to the changes that occurred during the pandemic.

Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

Be sure to buy the audiobook here!